Our growth journey has been driven by unparalleled creativity and a sense of pride & community around our garments. Yet, we are aware of the negative impacts that the fashion industry has yet to tackle.
In 2022, we onboarded many talented team members bringing a wealth of experience and fresh motivation to help us restructure our activities, and clarify our ambition for the future. Along with the support from our customers and partners, we have been able to start a radical path towards change, staying true to our company DNA whilst taking pride in our position within the fashion industry.
Our 2025 Sustainability Strategy has been brought to life through the education, and existing skills & mindset within our departments and teams. We know the success of the strategy lies in our capacity to own and apply it in the every day. Our focus is to identify key actions to implement now, so that change does not become an empty promise but an immediate reachable plan.
We are proud to present our Sustainability Agenda for 2025, a beacon that helps us make the right decisions everyday, and that aligns our operations and business ambitions, with our values and vision.
We believe in innovation as the key driver for changing industry standards. We foster ideas, challenge status quo and celebrate new ways of thinking. We are fueled by technology, innovation and people and we constantly aim to challenge processes, culture and skills to push fashion forward and tackle the huge challenges of our industry.
Currently our innovation program is organized in 2 initiatives:
We believe in individuals. And we believe that powerful actions and big ideas derives from a safe, healthy and respectful work environment. As an industry relying heavily on women’s talent, creativity, craftmanship and ambition, we have a responsibility to help women feel safe and empowered and to sparkle a culture that unleash creativity and innovation.
We have compiled 5 core initiatives that we live by
Every day and every action counts to protect the future of our planet and our own existence. From the 1st design idea, we have launched an ambitious training program that focuses on immediate impact decrease and support of local initiatives.
Inspired by Textile exchange guidelines, we built our in-house Preferred Material Guidelines that help our sourcing team request, select and develop garments that offer the best of what the textile industry can offer.